Tori Busby
Marketing & Communications Associate
Get to Know Tori
Tori Busby joined Abacus! in June 2025 as Marketing and Communications Associate. In her role, she brings the Abacus! brand to life through creative, strategic communication across social media, client newsletters, press releases, website updates, and event content. She enjoys combining storytelling and strategy to connect with audiences in meaningful ways.
Tori earned her bachelor’s degree in Marketing from College of the Ozarks. She is passionate about using creativity, clarity, and thoughtful communication to strengthen brand connection and share stories that matter. At the heart of her work is a desire to bring fresh ideas to the table, create engaging content, and support firm-wide communication that feels intentional, polished, and people-centered.
Outside of work, Tori loves baking and going on walks with her husband. When she is not doing either of those, she can usually be found crafting or rewatching The Office for the hundredth time.
Tori’s Unique Ability
My Unique Ability is bringing creative vision and genuine care to every challenge by blending imagination, practicality, and humor to elevate people and projects, so they feel supported, understood, and energized.
Tori’s Kolbe A Index Shows That…
Tori is uniquely able to take on future-oriented challenges. She leads the way to visionary possibilities and create what others said couldn’t be done. She’ll say “Yes” before she even knows the end of the question – then turn it into a productive adventure.
Tori’s Top 5 Clifton Strengths
Relator | Developer | Achiever | Adaptability | Empathy
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